ALLEGRA DeANGELO
ALLEGRA DeANGELO

Sol de Janeiro: New Product Launch

Sol de Janeiro, Sephora’s #1 selling brand in 2023 and wildly popular around the globe, launched an addition to it’s core skin care line – Delicia Drench Body Butter and matching Cheirosa 59 fragrance mist. The concept renderings shown below directed the global rollout of this product launch across visual merchandising executions and a range of scales. With this launch, the brand went for maximum impact and pulled out all the stops.

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Shown here is top UK retailer SpaceNK's in-store execution based on our global guideline renderings.

Shown here is top UK retailer SpaceNK's in-store execution based on our global guideline renderings.

Seen below: the VM communication strategy that drove messaging decisions across the range of sizes and scales of execution.

Seen below: the VM communication strategy that drove messaging decisions across the range of sizes and scales of execution.

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Promotional elements were designed to complement one another or function individually, while always considering the communication hierarchy for maximum reach.

Promotional elements were designed to complement one another or function individually, while always considering the communication hierarchy for maximum reach.

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Of course, we also had to consider how the new product line fit into both our "launchpad" highlight area as well as our permanent planograms.

Of course, we also had to consider how the new product line fit into both our "launchpad" highlight area as well as our permanent planograms.

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