ALLEGRA DeANGELO
Desktop & mobile banners for Sephora apps are customized to each region and market to introduce the brand to consumers and provide an engaging, continuous experience.

Sol de Janeiro: Sephora Mobile & Web

Sol de Janeiro celebrates every body everywhere, for total body joy—no rules, only head-to-toe Brazilian body care. With a cult following of devout fans, the brand has thrived and expanded into new markets and spread their body-positive message to new regions of the world. With this growth came a need for graphics, GIFs, animations, and behind the scenes design work like retouching and photo editing. The nuts and bolts of the design process allow for a polished, cohesive experience for the customer, wherever in the world they may be!

Desktop & mobile banners for Sephora apps are customized to each region and market to introduce the brand to consumers and provide an engaging, continuous experience.

Desktop & mobile banners for Sephora apps are customized to each region and market to introduce the brand to consumers and provide an engaging, continuous experience.

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Translations of brand taglines and information from English to regional languages (Arabic shown above) present additional challenges from both a typesetting and graphic design perspective.

Translations of brand taglines and information from English to regional languages (Arabic shown above) present additional challenges from both a typesetting and graphic design perspective.

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Brand video introducing Sol de Janeiro, a new brand for Sephora Mexico, for publication on Sephora MX’s Instagram stories.